Jars: Branding + Social Media Management + E-Commerce case study

About the client

Jars is a small Cairo trading business built around the promise printed on its own logo: food sealed with flavour. Its products come in jars, so the packaging is the first thing a buyer notices, on a shelf or in a feed.

The challenge

As a young brand, Jars had to look trustworthy enough for people to order food from a name they had never heard of. It needed a recognisable look that worked on a lid, a label and Instagram, a steady social presence to build appetite, and a simple way for customers to buy without picking up the phone.

What we delivered

• A brand identity: logo, colour palette, typography and designs for jar labels and lids
• Packaging guidelines so every new flavour keeps the same family look
• A social media plan with a monthly content calendar, post and reel designs
• Community management that answers questions about flavours, ingredients and orders
• An e-commerce store with a product catalogue, cart, checkout and delivery details for customers in Cairo

The outcome

Jars now appears as one consistent brand, from the label on the jar to the post that sends people to its store. Customers can browse flavours, see what goes into each jar and order in a few taps, and the team has a clear visual system for growing the range without starting over.