Egy Clinics Group: Operations Management + Branding + Website Development + Digital Marketing + Social Media Management + Clinic Management System + ERP case study

About the client

Egy Clinics Group, known by its ECG mark, is a polyclinic in Cairo that brings several medical specialties together under one roof, with patients moving between doctors, departments and front-desk staff every day.

The challenge

Running many clinics as one group meant appointments, patient files, staff schedules and finances were spread across separate tools and notebooks, while the group’s public image changed from one specialty to the next. ECG needed an identity patients could recognise and a single operating backbone that management could trust.

What we delivered

• A unified ECG brand identity: logo refinement, colour palette, typography and stationery shared by every specialty.
• A bilingual Arabic/English website with a page for each department, doctor profiles and WhatsApp and booking calls-to-action, built mobile-first.
• A clinic management system covering appointments across specialties, electronic patient records, prescriptions and visit history.
• An ERP layer for invoicing, purchasing, medical-supply inventory and management reports, with defined operations workflows for reception and back office.
• Ongoing social media management and Meta and Google campaigns that promote individual specialties to the right audiences in Cairo.

The outcome

ECG now runs as one organisation rather than a cluster of rooms. Reception books any specialty from the same screen, management reads the whole group’s activity in one set of reports, and patients meet the same recognisable brand at the entrance, on the website and in their feeds.