Dermeda: Offline Printing Materials case study

About the client

Dermeda is a beauty and health products brand based in Cairo, offering care products to customers who pay close attention to what they put on their skin.

The challenge

Beauty products are judged up close. At a counter, on a shelf or inside a delivery bag, printed material is often the only salesperson the brand has in the room. Dermeda needed print pieces that looked as clean and caring as the products themselves, explained benefits and use in a few simple lines, and stayed consistent from one item to the next, so the brand would feel established wherever a customer met it. Every piece also had to reproduce faithfully in print, with colours and fine text holding up on paper as well as they did on screen.

What we delivered

• Brochure and flyer designs presenting the product range with clear benefits and usage notes
• Product leaflets and insert cards for packaging and deliveries
• Point-of-sale materials such as posters, shelf cards and roll-up banners
• Business cards and stationery that follow the Dermeda look
• Print-ready files prepared to the printer’s production specifications

The outcome

Dermeda now has a coordinated family of printed materials that speak with one voice. Whether a customer picks up a leaflet, notices a poster or opens a parcel, they meet the same tidy, trustworthy brand, and the team can reprint or extend the set for new products without starting from scratch.