Dr. Mahmoud Abdel Aal: Branding + Website Development + Digital Marketing + Social Media Management case study

About the client

Dr. Mahmoud Abdel Aal leads a plastic surgery and aesthetics clinic in Cairo, offering surgical and cosmetic procedures for patients who want to restore or refine their appearance.

The challenge

Choosing a plastic surgeon is a deeply considered decision. Prospective patients research for weeks, compare clinics carefully and look for signs of skill, taste and discretion before they reach out. The clinic needed a premium image that matched the quality of its work, plus a way to answer sensitive questions honestly and set realistic expectations, all without the loud sales tone common in aesthetic advertising.

What we delivered

• A refined visual identity, including logo, elegant colour palette, typography and clinic stationery
• A bilingual website with procedure pages, a surgeon profile and a private consultation request form
• Google and Meta campaigns aimed at Cairo audiences researching specific aesthetic procedures
• Social media management with a content calendar, reels and educational posts on procedures and recovery
• Discreet handling of comments and messages that moves enquiries into one-to-one consultations

The outcome

The clinic now carries a cohesive, upscale brand from its stationery to its Instagram feed. Prospective patients can explore procedures privately, understand recovery and realistic results, and request a consultation when they feel ready, which suits the careful way people choose an aesthetic surgeon.