Dr. Husam El Samahy: Branding + Website Development + Digital Marketing + Social Media Management case study

About the client

Dr. Husam El Samahy runs an interventional radiology clinic in Cairo. His specialty treats a range of conditions through image-guided procedures that work through a needle or thin catheter instead of a large surgical incision.

The challenge

Interventional radiology is still unfamiliar to most patients, who think of radiology as scans rather than treatment. People who could benefit often do not know the option exists, and those who find it worry about what a procedure under imaging actually feels like. The clinic needed a brand that signalled modern precision, and communication that turned complex medicine into something anyone could follow.

What we delivered

• A visual identity with logo, colour palette and typography that convey precision and clinical trust
• A bilingual website with procedure pages explaining, step by step, how minimally invasive treatment works and how recovery differs from open surgery
• Targeted Google and Meta campaigns reaching people searching for alternatives to conventional surgery
• Social media management with explainer posts and animated reels that demystify image-guided procedures
• Community replies that answer early questions and direct patients to book a consultation

The outcome

The clinic now introduces interventional radiology in language a patient can follow, under a brand that looks as advanced as the treatment it offers. Prospective patients discover the specialty through search and social, understand the option before they arrive, and come to their first visit with fewer fears and better questions.